NEWARK, N.J. — Mars Inc.’s Snickers brand has unveiled Snickers Peanut Brownie candy bars, a combination of Snickers bars and brownies featuring two individual squares coated in chocolate with a layer of caramel and a peanut-brownie filling. The company said Snickers Peanut Brownie will launch in January 2021. In the meantime, Snickers is offering consumers
HACKETTSTOWN, N.J. — For the second year in a row, Mars Inc.’s Snickers is bringing back “Hungerithm,” a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating 7-Eleven stores in real time. “The holidays can be a stressful time for everyone,
MCLEAN, Va. — Mars Inc. has named Andrew Clarke, currently chief marketing and customer officer, to the role of global president of Mars Wrigley Confectionery. Clarke will assume his new role in September. He will be based at Mars Wrigley Confectionery’s global headquarters in Chicago. Since 2015 Clarke has been chief marketing and customer officer. In
HACKETTSTOWN, N.J. — Mars Inc.’s M&M’S brand is expanding its candy lineup this fall with the launch of M&M’S White Chocolate Peanut. “We’ve witnessed the demand for white chocolate growing at a rate more than three times that of other chocolate flavors. In response, we introduced M&M’S White Chocolate last year to excite and delight not
HACKETTSTOWN, N.J. — Mars Inc.’s Snickers brand announced it will debut three limited-edition flavors — Espresso, Fiery and Salty & Sweet — in June 2018. The new flavors will feature peanuts and caramel covered in milk chocolate with a flavor-infused nougat — espresso, hot pepper or salted caramel flavor. The company said each bar will
MCLEAN, Va. — Mars Inc. plans to meld its Mars Chocolate and Wrigley segments to form one global candy business unit called Mars Wrigley Confectionery. Mars said Thursday that the move comes as its has gained full ownership of Wrigley, which it acquired in 2008. Berkshire Hathaway had held a minority stake in Wrigley that
MCLEAN, Va. — Forrest E. Mars Jr., heir to candy giant Mars Inc. and its former co-president, has died at age 84. Mars Jr., who passed away on July 26, was the eldest son of Audrey and Forrest E. Mars Sr. and the grandson of Frank C. Mars, the founder of Mars Inc. With his
CHICAGO – Wrigley, a subsidiary of Mars Inc., has opened a state-of-the-art addition to its Yorkville, Ill., factory. The Yorkville expansion is the result of a $50 million investment by Mars that adds 145,000 square feet, a new Skittles line and 75 new jobs – a 25% increase in the workforce at the facility. “Mars
McLEAN, Va. — Mars Inc. said it would phase out the use of artificial colors in its human food products, including popular candies such as M&Ms, Snickers, Twix, 3 Musketeers and Milky Way. Mars described the move as part of its “commitment to meet evolving consumer preferences” on synthetic dyes in foods. “Though many of
NEW YORK – Mars Chocolate North America’s Snickers brand and Wrigley’s Skittles brand will each return with new commercials to air on Sunday, February 7, during Super Bowl 50 on CBS, according to Mars Inc. The brands have also launched the company’s first joint in-store promotion meant to leverage their status as official National Football