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NPD’s Checkout Tracking service

Click-and-mortar sellers hold edge in big-ticket tech

Click-and-mortar sellers hold edge in big-ticket tech

It’s well documented that the consumer tech market has been an online destination for longer than most retail categories. Among the industries NPD Group Inc.’s Consumer Tracking service follows, consumer tech’s online penetration in 2015, at 27% of revenue, was the highest. And with holiday quarter numbers at 30% and two of the largest tech

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