WEST HILLS, Calif. — Nature Made has expanded its existing Multivitamin portfolio with the launch of Nature Made Advanced Multivitamin Gummies, a new line of easy-to-take gummies curated to address common dietary shortfalls. Key vitamins and minerals play vital and unique roles in the body to support good health but, even as consumers continue to
Walgreens is staking a large claim in the burgeoning retail media business. In this week’s Video Forum, Robert Tompkins, the drug chain’s group vice president and general merchandise manager for health and wellness, and Katie Vogt, senior director of client success at Walgreens Advertising Group, exchange insights about retail media’s growing impact on the self-care
WEST HILLS, Calif. — Nature Made launched “The Start of Something Great,” one of its largest advertising campaigns to date, which focuses on establishing Nature Made vitamins as the transformative regimen to set good days in motion. The Start of Something Great The campaign, which is running across three major broadcast networks along with a
WEST HILLS, Calif. — Pharmavite announced Monday that it has named Rhonda Hoffman as chief marketing officer. In this role, Hoffman will lead all marketing efforts for Pharmavite, including brand development, consumer insights, advertising and organization development. “We’re thrilled to announce Rhonda Hoffman as our new Chief Marketing Officer and firmly believe that she has
WEST HILLS, Calif. — Pharmavite said Tuesday that it has appointed Bryan Donaldson executive vice president of sales. In this critical role, Donaldson will oversee all sales functionality for Pharmavite, including customer relationships, sales planning and forecasting, customer development and retail execution. Prior to his promotion, Donaldson worked as divisional vice president, sales with responsibility
NORTHRIDGE, Calif. — Pharmavite LLC’s Nature Made brand has launched Glow by Nature Made, a skin moisture supplement line. According to the company, the line has been formulated to help support skin hydration, suppleness, firmness and smoothness for adults with dry skin. Glow by Nature Made uses ceramosides, a clinically tested ingredient that provides ceramides,