BOISE, Idaho — Albertsons Cos. is phasing out subscriptions for Plated meal kits that shoppers can purchase online and cook at home. The retailer said Plated is being transitioned into a “comprehensive in-house culinary brand” that will join its lineup of private label products. “Our vision for Plated includes an expanded set of products that
BOISE, Idaho — Albertsons Cos. is buying meal kit delivery company Plated, a vehicle for catering to consumers attracted to the convenience of having their meals delivered. “Today’s consumer is looking for a variety of personalized shopping alternatives, and this transaction is the latest example of Albertsons meeting our customers wherever and however they like
Albertsons Cos.’ decision to acquire Plated, one of the leaders in the burgeoning meal kit service business, is further evidence of the ferment in the nation’s grocery sector and the company’s determination to capitalize on the changes under way that are transforming the industry. Established in 2012, Plated leverages technology and data to give consumers
BOISE, ID — Albertsons Cos. has agreed to acquire the meal kit service company Plated. Terms of the deal were not disclosed. The grocery retailer says the move reflects its determination to keep up with consumers’ changing lifestyles and food preferences. “Today’s consumer is looking for a variety of personalized shopping alternatives, and this transaction