NEW YORK — Albertsons Cos. and Rite Aid Corp. are among mass retailers enhancing their store brand offerings as growth of the brands continues to outpace gains by national brands. The Private Label Manufacturers Association (PLMA) reported store brand sales increased 11.3% last year as national brand sales increased 6.1%. In volume terms, store brand
BOISE, Idaho — Albertsons Cos. has launched Signature, its new store brand and largest private label, across all 2,286 of its stores. Signature is a multicategory brand developed to address consumers’ growing appetite for quality private label products. The Signature line includes more than 4,000 items — from coffee to juice, soup to cereal, fresh
DUBLIN, Calif. – A $4.8 million renovation of its culinary kitchen and technology center has allowed Albertsons to unite under one roof its personnel devoted to developing, testing and improving its myriad store brand items. The remodeled center, unveiled here earlier this month, consolidates the retailer’s food scientists, chefs and quality assurance personnel. Previously, the