Succeeds Barry Williams as chief customer officer in U.K.

BENTONVILLE, Ark. — Walmart has tapped Andy Murray, who has served as its senior vice president of creative since August 2013, to serve as chief customer officer at the company’s Asda division in the United Kingdom, according to a Reuters news report.

Andy Murray

Murray replaces Barry Williams in the role, effective February 15. He will report to Asda chief executive officer Andy Clark, and will focus on overhauling Asda’s offering to consumers and transforming the chain’s stores, beginning with the 95 largest outlets, Reuters reported.

Asda has lost sales and market share recently as price-conscious British consumers have defected to the German hard discount chains Aldi and Lidl.

Murray joined Walmart after spending nearly three years as chief executive officer of Mercury11, a technology incubation firm he founded in December 2010. He began his career as a systems manager at Procter & Gamble Co. in 1984, and spent just over a year and a half, beginning in 1992, as a member of P&G’s Walmart Customer Team.