NEW YORK — Target is the exclusive retail sponsor of Texture on the Runway, a  a showcase for textured hair taking place on Saturday, February 13 at City Winery during New York’s Fall 2016 Fashion Week.

The invitation-only event will put hair center stage, highlighting the latest trends, styles and products for curls, coils and waves.

Five leading brands: Dark and Lovely Au Naturale, from L’Oreal Multicultural Beauty;  Cantu, from PDC Brands, Creme of Nature; Design Essentials, from McBride Research Laboratories Inc.;  and Garnier; will headline the event, debuting looks that exemplify texture. By enabling each brand to bring its individual interpretation down the runway, the event provides a way to show what makes each one’s products and point of view unique.

Hosted by Michelle Breyer, president and cofounder of NaturallyCurly.com; co-emcee Patrice Yursik of Afrobella.com; and social media hostess Christina Brown of LoveBrownSugar.com; the event will center on hair as fashion.

“Texture on the Runway was created to put hair center stage,” said Breyer. “At our show, we allow hair to dictate the fashion rather than fashion to drive the hairstyle. We’re thrilled to bring this event to New York Fashion Week again, highlighting creative, fashion-forward styles as interpreted by top brands and leading hair stylists. Our goal is to bring texture to life.”

Supporting sponsors include: Curls, Curly Hair Solutions, Jane Carter, ORS, As I Am, Aphogee, Carol’s Daughter, Ecoco, Fantasia, Luster and Milani Cosmetics, the exclusive color cosmetics partner providing all makeup services.

The show is being presented by TextureMedia, the first digital platform focusing on hair, and a pioneer in empowering, educating and inspiring its community of consumers, influencers, and beauty enthusiasts.