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IRI unveils 2019 New Product Pacesetters

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CHICAGO  — IRI released its 2019 New Product Pacesettersthe 25th annual report highlighting the most successful new product launches across food and beverage, nonfood and convenience store sectors.

Both large and small companies were successful in 2019, thanks to consumers’ willingness to embrace an expanded range of product types and attributes. However, the big story of 2019 was the return of the blockbuster product launch. Six food and beverage New Product Pacesetters earned more than $100 million in multioutlet channels, as did four in the nonfood and beverage category. The last time the food and beverage category had at least six products break the $100 million mark was in 2012.

“It’s not just that these products eclipsed the monumental $100 million plateau, but this year’s 10 $100 million-plus launches account for 33% of all Pacesetter dollars, accentuating that big is back,” said Joan Driggs, vice president of content and thought leadership for IRI.

Webinar: IRI will be hosting a New Product Pacesetter webinar at 1 p.m. CT on June 11, 2020. To register for this free webinar, click here.


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