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99 Cents Only Stores names CEO

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LOS ANGELES — Barry Feld has been named chief executive officer of 99 Cents Only Stores LLC. Feld will also serve on the company’s board.

99 Cents OnlyThe company said Monday that Feld brings over 30 years of strategic leadership and experience in the specialty retail space to his new role. Most recently, he spent fifteen years as the president and CEO  and, later, executive chairman of Cost Plus World Market. Before that, Feld served as CEO of a number of retail companies, including PCA International Inc. (an operator of specialty retail concepts in over 3,100 Walmart stores in five countries), Vista Eyecare (a retail chain of over 900 vision centers), and Frame-N-Lens Optical, Inc. (which was then the largest chain of retail optical stores in California). Feld has also served since 2015 as chairman of the Retail Management Institute of Santa Clara University.

“Barry’s experience overseeing large, high-growth and innovative customer-focused businesses makes him ideally suited to lead 99 Cents Only Stores,” company chairman Norman Axelrod said in a statement. “We are delighted to have a seasoned executive with such notable merchandising, extreme value and leadership credentials joining the 99 Cents team. We thank Felicia Thornton for her leadership as interim chief executive officer and look forward to Ms. Thornton’s continued guidance as vice chair of our board.”

Feld said he was excited to be joining the 99 Cents Only team.

“We have an incredible brand and I plan to continue the work to be our customers’ preferred extreme value retailer,” he said. “I look forward to drawing on my experience to support the efforts underway to build on our core strengths and differentiate our offering in the marketplace.  We have great associates, loyal customers and fantastic suppliers who are all part of the magic of 99 Cents Only Stores.”


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