ZAANDAM, Netherlands — Ahold Delhaize has appointed Selma Postma as president of Peapod, effective January 1.

Postma joins Peapod after a career of almost two decades at Albert Heijn. Since 2014, she was general manager of Albert Heijn Online, where she helped to accelerate online sales to more than 20% annually. Her teams also led the transformation of Albert Heijn into an omnichannel retailer by optimizing ah.nl and the popular mobile app “Appie.” She was also responsible for developing solutions such as voice assistance and delivery subscriptions.

Frans Muller, president and chief executive officer of Ahold Delhaize, said: “I’m very excited to see Selma take up this important role at Peapod, one of our great local brands and the leading U.S. online grocer, as we are stepping up efforts to further accelerate U.S. e-commerce growth. Her deep knowledge of food retail and online expertise make Selma the right person to lead Peapod into the next phase. Selma’s appointment is a testimonial to the deep talent pool within Ahold Delhaize, and it shows how we can share best practices and knowledge across the group.”