Postma joins Peapod after a career of almost two decades at Albert Heijn. Since 2014, she was general manager of Albert Heijn Online, where she helped to accelerate online sales to more than 20% annually. Her teams also led the transformation of Albert Heijn into an omnichannel retailer by optimizing ah.nl and the popular mobile app Appie. She was also responsible for developing such solutions as voice assistance and delivery subscriptions.
“Her deep knowledge of food retail and online expertise make Selma the right person to lead Peapod into the next phase,” Ahold Delhaize president and chief executive officer Frans Muller said. “Selma’s appointment is a testimonial to the deep talent pool within Ahold Delhaize, and it shows how we can share best practices and knowledge across the group.”