NEW YORK — Alaffia, an award-winning leader in clean and fair trade beauty, promoted veteran global marketing executive Lanaia Edwards to chief marketing officer, the company said Tuesday.
In her new role, Edwards will oversee marketing, creative, product development, and brand strategy, driving and accelerating growth globally. She brings an extensive track record of brand marketing experience, with a focus in natural beauty and personal care. She’s worked at a variety of companies, ranging from Fortune 500s to entrepreneurial organizations, allowing her to have a diverse, all-encompassing perspective on building purposeful and modern brands.
“Lanaia is an exceptional marketing leader and has helped to expand Alaffia’s reach and impact on the global hair and skin care community,” said Olowo-n’djo Tchala, founder and CEO of Alaffia. “She has successfully shaped global brand strategy, implemented paid and digital initiatives, and expanded our brand portfolio with innovation to further develop our business. We are thrilled to appoint Lanaia to CMO and are confident that her rich experience and leadership skills will push Alaffia into a new chapter of growth and expansion, in alignment with our mission, and achieve breakthrough results for the brand.”
Edwards was previously VP of Marketing at Alaffia and held senior-level marketing positions at Unilever and Sundial Brands’ SheaMoisture, Nubian Heritage and Madam C.J. Walker, as well as posts at Lumene and Namaste Laboratories. She also founded her own marketing consulting business, working with a variety of brands from textured hair to personal care.
“I am honored to have this opportunity and play a key role in driving long-term value and amplifying strategic growth with innovation and purposeful, community-driven initiatives,” said Edwards. “I am constantly inspired by Alaffia’s empowerment projects and Olowo-n’djo’s dedication to preserving West African traditions and resources while supporting the communities. I am excited to expand the brand’s social mission and impact globally.”