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Albertsons Cos. launches retail media network

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BOISE, Idaho — Albertsons Cos. has launched Albertsons Media Collective, a retail media network designed to deliver digitally native, shopper-centric and engaging branded content to the company’s ever-growing network of shoppers.

Albertsons Media CollectiveAlbertsons Media Collective, led by Kristi Argyilan, the retailer’s senior vice president of Retail Media, will offer its partners a digital marketing platform and omnichannel solutions with the core consumer in mind, the company said on Thursday.

“We are thrilled to be able to create a differentiated retail media network that will allow our customers to engage with the food and brands they love,” said Argyilan. “Albertsons Media Collective will further our goal of bringing brands and our customers together by delivering an unrivaled vendor and customer experience and truly reimagining marketing for what’s next.”

Developed in partnership with CitrusAd and Merkle, Albertson Media Collective is focused on providing opportunities to connect brands with their most loyal shoppers by opening up native display and sponsored product inventory throughout the company’s websites. Media opportunities include advertising placements on Albertsons owned properties such as its homepage, department, category, sub-category, email, search, app, pharmacy, as well as on Albertsons’ off-site targeted ad placements.

Brand campaigns will begin on February 27, 2022, and will allow partners to access some of the most valuable positions across Albertsons Cos.’ websites and apps, tapping into over 100 million shoppers across the country, including more than 2,200 store locations and over 27 million members of the company’s Just for U loyalty program.


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