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Albertsons’ customers pick favorite own brand products

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BOISE, Idaho — Albertsons Cos. on Monday announced the own brand products chosen by customers as the winners of its inaugural FRESH PICKS Exclusive Product Awards.

FRESH PICKSThe company’s Signature SELECT Ice Cream + Store Baked Cookies combination topped the list, according to the company, which said that six additional products were also awarded the FRESH PICKS Awards seal, including Signature RESERVE Cabernet Sauvignon, which voters picked over coffee, and kids-favorite Signature SELECT Mac & Cheese.

To celebrate the FRESH PICKS winners, Albertsons Cos. banner stores will be offering exclusive deals, loyalty offers and recipe content featuring the winning products during the month of January.

“As more meals are eaten at home, we’re always looking for ways to inspire our loyal shoppers,” said Katie Ceclan, Vice President of Brand Marketing. “From quick and easy dinners to go-to snacks, the FRESH PICKS Awards are an exciting way to celebrate our fan-favorite Own Brands products and provide inspiration in the kitchen.”

The winners were chosen among the top-rated Own Brands portfolio products, which is comprised of 12 private label brands that are exclusive to Albertsons Cos. more than 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, and Acme. The full list of categories, winners and runners-up include:


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