BOISE, Idaho — Albertsons Cos. on Monday announced the own brand products chosen by customers as the winners of its inaugural FRESH PICKS Exclusive Product Awards.
The company’s Signature SELECT Ice Cream + Store Baked Cookies combination topped the list, according to the company, which said that six additional products were also awarded the FRESH PICKS Awards seal, including Signature RESERVE Cabernet Sauvignon, which voters picked over coffee, and kids-favorite Signature SELECT Mac & Cheese.
To celebrate the FRESH PICKS winners, Albertsons Cos. banner stores will be offering exclusive deals, loyalty offers and recipe content featuring the winning products during the month of January.
“As more meals are eaten at home, we’re always looking for ways to inspire our loyal shoppers,” said Katie Ceclan, Vice President of Brand Marketing. “From quick and easy dinners to go-to snacks, the FRESH PICKS Awards are an exciting way to celebrate our fan-favorite Own Brands products and provide inspiration in the kitchen.”
The winners were chosen among the top-rated Own Brands portfolio products, which is comprised of 12 private label brands that are exclusive to Albertsons Cos. more than 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, and Acme. The full list of categories, winners and runners-up include:
- ‘Treat Yourself’ Combo: For the moments when you deserve that special combination to treat yourself, these product pairs are perfect.
- Go-To Easy Meal: When you’re running short on time and need to get a delicious, but quick meal on the table.
- Good For You Favorite: Select products that are good and good for you
- Grab-And-Go: On the go snacks that are your go-to
- Kid Favorites: Kid and parent approved products that will ensure your kids are satisfied
- Breakfast Nosh: The perfect morning kick-start products for the most important meal of the day
- Adult Beverage: Products reserved for only the adults