BOISE, Idaho — Albertsons Cos. has launched Signature, its new store brand and largest private label, across all 2,286 of its stores. Signature is a multicategory brand developed to address consumers’ growing appetite for quality private label products.

The Signature line includes more than 4,000 items — from coffee to juice, soup to cereal, fresh produce to fried chicken, and prepared food to paper towels, among other trusted home staples — all with a 100% money-back guarantee. The Signature line is carried by all 18 banners.

“Our customers take great pride in selecting foods that put their own special signature on meals and create meaningful moments for family and friends, and we have equal pride in putting our name behind the Signature family of brands,” said chief marketing and merchandising officer Shane Sampson. “At Albertsons Cos., we won’t put our Signature label on just anything; a product has to meet rigorous quality standards and be an exceptional value to carry the Signature brand.

“We’re watching customer buying trends and striving to meet them where we can help most: where their grocery budget meets their desire for fantastic foods and quality household products.”

Albertsons has created quality items for the brand across six product sectors — Signature Select, Signature Kitchens, Signature Farms, Signature Cafe, Signature Home and Signature Care. The line includes a wide assortment of pantry staples, prepared food, fresh produce and ingredients “that bring delight to any dish, as well as a broad range of paper goods, laundry products, personal care and other items,” says the company. “Signature is right at home in every home.”

To further celebrate the Signature launch, actress and Cooking Channel host Tiffani Thiessen has teamed with Albertsons to inspire shoppers with her tips and recipes for Signature meals and moments. Thiessen will lead a number of marketing efforts supporting the Signature family of brands.

She will share her own personal signature moments and dishes on social media.