Albertsons starts Digital Marketplace

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BOISE, Idaho — Albertsons Digital Marketplace now offers more than 40,000 specialty products to customers nationwide, such as hard-to-find spices and condiments, specific flavors of coffee, unique health and beauty products, and other health and wellness items, Albertsons Cos. announced this month. The newly launched site plans to offer more than 100,000 products by the end of the calendar year.

“Albertsons Digital Marketplace helps customers discover exciting new products from innovative manufacturers that are then shipped directly to them, creating an infinite aisle,” said Narayan Iyengar, senior vice president of digital and e-commerce at Albertsons Cos. “This marketplace is just another example of how we are using digital technologies to reinforce and extend our core capabilities of offering exciting new products and a wide assortment. Our infinite aisle also helps a large number of specialty sellers like small businesses and budding entrepreneurs get exposure to our vast customer base.”

Two of the key innovators behind the Marketplace are Karl Varsanyi, group vice president of digital product management, and Jon Fahrner, head of marketplace.

Prior to joining Albertsons Cos., Varsanyi helped turn into the one of the largest e-commerce sites in the United States and an omnichannel retailing leader. Fahrner, who was part of’s founding team, saw the similarities between his past work and the vast product opportunities in food retail.



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