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Aldi continues its California expansion drive

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Seven new stores in state are set to open on May 19

Aldi continues its California expansion drive

BATAVIA, Ill. — Aldi will continue its march into California with the planned grand opening of seven outlets on May 19. The new locations will give Aldi 25 stores in southern California, a market the discount grocery retailer entered with the opening of eight stores on March 24. Aldi plans to operate about 45 stores in California by year end.

“We are thrilled with the overwhelmingly positive welcome we’ve received from California shoppers who are experiencing our premium, high quality groceries at everyday low prices for the first time,” Gordon Nesbit, Moreno Valley division vice president, said in a statement. “With our May 19 grand openings, ALDI will be available in cities across Southern California — from Kern to San Diego counties — offering the best of customers’ weekly must-haves like fresh produce and organics, dairy, gluten-free foods, USDA Choice beef and bakery items priced up to 50% less than other grocery stores.”

The new California Aldi stores will be located in Bakersfield, Calexico, El Centro, La Puente, Palm Desert, South Gate and Vista.

Each Aldi store will host a four-day grand opening event that kicks off with an official ribbon-cutting ceremony. The first 100 shoppers to arrive at each store will receive golden tickets redeemable for gift certificates of various amounts, and all shoppers will be invited to enter an on-site sweepstakes for a chance to win free produce for a year.

“We may be new to California,’ Nesbit said, “but we’ve been successful in the US for 40 years and we’re excited to continue to grow and bring our unmatched combination of quality and value to Southern California.”

Aldi, which plans to have more than 2,000 stores nationwide by the end of 2018, currently operates more than 1,500 stores in 33 states.

 


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