BATAVIA, Ill. — Aldi has announced a national partnership with Instacart, bringing online grocery delivery to Aldi stores across the country. After a successful pilot program, online ordering of Aldi products via Instacart will be available across 35 states in 5,000 new ZIP codes by Thanksgiving. The national rollout covers 75 major markets, including San Diego; New York City; Miami; Raleigh, N.C.; and Minneapolis.
“Aldi is a pioneer and a leader in creating a shopping experience that works with people’s busy lives,” said Jason Hart, chief executive officer of Aldi U.S. “Our partnership with Instacart and the expansion of our e-commerce options are more ways we are meeting the growing needs of today’s shopper, who wants high-quality food at unbeatable prices.”
Customers will have access to fresh groceries, including organic produce, antibiotic-free meat and fresh seafood, all available for Instacart delivery in as little as one hour.
“The response to the Aldi pilot programs in Atlanta, Dallas, Los Angeles and Chicago have been overwhelmingly positive. Bringing delivery to Aldi stores across the U.S. enables Instacart to grow its base of customers and introduce even more people to same-day grocery delivery,” said Apoorva Mehta, founder and CEO of Instacart. “Like Aldi, Instacart is focused on delivering value and making quality food accessible and affordable to everyone. We’re excited to work together to further innovate the shopping experience with fast delivery and low prices for Aldi customers.”
Aldi’s national partnership with Instacart comes during a $5.3 billion, five-year expansion program that is expected to grow the chain’s store base by nearly 50% — to about 2,500 locations by the end of 2022 — and upgrade most of its stores. Aldi also has begun a major product expansion in which 20% of the items in every store will be new. The product rollout, expected to run through early next year, focuses on fresh, organic and easy-to-prepare offerings and will expand the selection of fresh food by 40%. The retailer also just kicked off a national advertising campaign, called Shop Differentli, which highlights the benefits of shopping at its stores.