SEATTLE — Amazon has launched Inspire, an in-app shopping experience that gives customers a new way to discover ideas, explore products, and seamlessly shop from content created by other customers, influencers, and brands they love.

The app will roll out to select customers in the U.S. in early December, and will be available to all U.S. customers in the coming months.

“We invent every day to make shopping easy and fun. Inspire is our new shopping experience that connects Amazon customers with shoppable content created by other customers, the latest influencers, and a wide range of brands. In just a few taps, customers can discover new products or get inspiration on what to buy, all tailored to their interests, and then shop for those items on Amazon,” said Oliver Messenger, director of Amazon Shopping.

“Customers no longer need to search elsewhere or comment on a post to get more details for products featured online; when they see an item in Inspire they can shop for it in real-time on Amazon. In just a few clicks, customers can tap on a video or photo to see product details including average star rating and reviews, color and style options, and price, and then add it to their cart,” Messenger added.

As the feature rolls out, Amazon plans to add more shoppable features, in-app functionality, and content, building an even more immersive shopping experience for customers.