SEATTLE — Amazon and Whole Foods Market jointly announced the introduction of free, two-hour delivery of natural and organic products from Whole Foods through Prime Now, with plans to expand across the U.S. in 2018.
Now, Prime customers in neighborhoods of Austin, Texas; Cincinnati; Dallas; and Virginia Beach, Va., can shop through Prime Now for best-selling items including fresh produce, high-quality meat and seafood, everyday staples and other locally sourced items from Whole Foods. Customers can start shopping from Whole Foods selection at www.primenow.com or by using the Prime Now app available on Android and iOS devices.
Amazon made waves in the industry with its $13.7 billion acquisition of Whole Foods last year, prompting traditional grocery sellers to look for ways to profitably deliver fresh food and shelf-stable pantry items.
In recent months Walmart, healthy food supermarket chain Sprouts Farmers Market Inc. and the largest traditional supermarket operator, Kroger Co., have upgraded their delivery offerings in the United States.
“We’re happy to bring our customers the convenience of free, two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” said John Mackey, Whole Foods cofounder and chief executive officer. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”
Prime customers can shop thousands of items across fresh and organic produce, bakery, dairy, meat and seafood, floral and everyday staples from Whole Foods available for free, two-hour delivery. Selected alcohol is also available for delivery to customers. Prime members receive two-hour delivery for free and ultra-fast delivery within one hour for $7.99 on orders of $35 or more.
In addition, last month Amazon raised the monthly fee for Amazon Prime by $2, the first increase of Prime fees in almost four years. Delivery from Whole Foods through Prime Now is available daily from 8 a.m. to 10 p.m. Customers can visit the website or download the Prime Now app to enter their ZIP code to see if they are in the delivery area.