Recognizing this Mother’s Day will look and feel differently from past years’ celebrations, all the moms we know in our lives can be celebrated with a greeting card, no matter how close or distant they are.
“We planned our Mother’s Day campaign earlier in the year to recognize all the moms out there who show up each day and do one of the world’s toughest jobs,” said Alex Ho, chief marketing officer. “But since March, many moms have now taken on even more roles, like at-home schoolteacher or helping on the front lines of this pandemic. Connecting with all of the moms in our lives couldn’t be more important than now.”
Along with the Tim McGraw digital card, American Greetings Mother’s Day cards will be available both in store and online—allowing consumers to shop for the holiday whichever way they feel comfortable.
#StayConnected While Social Distancing
The #StayConnected campaign launched with a series of free daily postcards available on the Stay Connected landing page and American Greetings social channels on Facebook and Instagram. The daily themes include: Mondays are for Heroes, Together Tuesdays, Wish Wednesdays, Thankful Thursdays, Friends and Family Fridays, Social Saturdays and Supportive Sundays.
Along with the daily themed postcards, people looking for cards to nurture their relationships or to find ways to pass the time by playing online games, can take advantage of the free content on the site:
- The entire library of #StayConnected digital postcards, converted to FREE, easy personalized ecards
- A selection of ecards from the subscription service
- Two free Jacquie Lawson downloadable games: English Garden and Curio Collection
- Links to download 10 free sends in the SmashUps app and more new free content in the JustWink app.