CLEVELAND — American Greetings Corp. has turned to the past to create its latest innovation, called Flipbook.

American Greetings Corp. has turned to the past to create its latest innovation, called Flipbook.

Flipbook cards are similar to flipbook cartoons made in grade school that create an entertaining animation effect by pulling panels to reveal a design.

With the Flipbook cards, the interactive animation can tell a story or deliver a birthday message.

"We know that kids love interactive cards because they offer an element of playfulness that makes the greetings even more fun and more meaningful," said Carol Miller, executive director of new product concepts. "With Flipbook, we are introducing the importance of the card-giving experience to kids."