Editor’s Note: In this article, the third in a series on all things digital retail, the authors examine how advanced analytics and machine learning are creating new possibilities for customer-centricity. Our first article outlined the evolving competitive and consumer landscape driven by Walmart and Amazon. Our second article discussed how food, drug and mass (FDM)
Editor’s Note: In this article, the second of our series on all things digital retail, the authors examine how food, drug, and mass (FDM) retailers can leverage technology to raise efficiency and improve the in-store experience. Our first article outlined the evolving competitive and consumer landscape driven by Walmart and Amazon. With this article, we
Editors’s note: In this article, the first of a new series on all things digital retail, the authors examine how retailers can prepare to lead in the space they occupy. Much has been said about the convergence of e-commerce and brick-and-mortar. Omnichannel finds its way into nearly every article about retail today. And why not?