Executive Summary: The Winds of Change Are Blowing The CPG Industry Is Still Struggling to Find Growth: Across CPG channels and aisles, growth is still proving hard to come by even several years after the end of the Great Recession. Dollar sales are growing, driven largely by inflation and declining merchandising activity; volume trends are
Executive Summary Keep Growth in the Crosshairs Driving growth in today’s low-growth marketplace is challenging, and beefing up the bottom line has become a critical growth strategy. The stability of the consumer packaged goods (CPG) market provides some protection against steep declines during times of market duress, but it also makes finding sizable and sustainable
Introduction Innovation is the lifeblood of the OTC industry. From a business perspective, it drives growth, and from a public health perspective, it better satisfies consumers’ health needs. Because innovation is so important, Kline and IRI have collaborated to examine recent OTC launches and identified their success factors including: A point of difference, big or
Introduction There are significant opportunities for OTC marketers in the area of brain health. This is an area of serious concern for many individuals who either have the disease or wish to avoid succumbing to it. Current prescription drugs offer treatment for individuals with advanced levels of dementia and Alzheimer’s disease, with mixed results. However,
What Disparity? When it comes to regulatory approval for prescription medications that are available worldwide, the U.S. Food and Drug Administration (FDA) often leads the way. In fact, many smaller countries that do not have the infrastructure to support such a rigorous approval process closely follow the decisions made by the FDA to regulate prescription