Pilot Pen G2 Edge

Don’t forget the individual shopper behind the aggregated data

Sometimes it feels like our world revolves around data. Certainly, in retail, it can be easy to forget about the individual consumer behind the aggregated data attributes that have been collected about them. For instance, a few years ago when HRG was building the Self-Care Roadmap, we were looking at point-of-sale data and consumer purchase

Having the right offerings for unpaid caregivers is a challenge

Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the self-care movement. As consumers take more responsibility and control of their own

Serving the self-care consumer on a journey of recovery

Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the self-care movement. As consumers take more responsibility and control of their own

Consumers seeking to maintain their health are worth targeting

Finding ways to connect with shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the self-care movement. As consumers take more responsibility and control of their own or