Cotton Simple Ingredients

The evolution of category management and what’s next

Category management is now 30-plus years old and it’s time to evolve. Most retailers and CPG suppliers have effectively implemented some form of category management and have for some time. Even the United States federal government finally implemented category management. However, as all things mature, change is required to keep up with the shifting shopping

Retailers expected to up their e-commerce game

Online grocery sales skyrocketed to an unanticipated 133% year-over-year growth in 2020, compared to 2019. The COVID-19 pandemic certainly shifted consumer shopping behavior online due to safety concerns; however, a much bigger problem in the industry resurfaced. That is the lack of complete and accurate online product data. For years, the industry has recognized the

It’s time for shopper-centric retailing to take center stage

It has been 30 years since category management was introduced to the U.S. market at H-E-B. In the early years of category management, retailers experienced significant incremental gain in sales, gross profit, market share, inventory investment and ROI. It aligned merchandising strategies and tactics, created an environment that encourages fact-based decision making, created greater efficiencies