DENVER — Balanced Health Botanicals (BHB), a family of hemp-derived CBD brands including its flagship brand CBDistillery,  has launched Extra Strength CBN + CBD Sleep Tincture. In response to consumer feedback and the company’s continued effort to increase CBN education, CBDistillery said it has improved and upgraded its original CBN + CBD formula, described as one of their top-selling products of 2020.

CBDistillery said it has expanded its product line to include CBD, CBG and CBN products. CBN primarily binds with the CB1 cannabinoid receptor of the endocannabinoid system, which is a receptor that can help enhance sleep.

“The wellness industry is ever-evolving and consumers are always looking for new top-of-the-line performance products,” said Chase Terwilliger, CEO of Balanced Health Botanicals. “Our initial launch of CBN quickly sold out, so we listened to consumer feedback and data insights to provide additional products we know our customers will love and trust. We are proud to build on our history of bringing cutting-edge products with the release of our new and improved formulation of Extra Strength CBN + CBD Sleep Tincture.”

An internal survey conducted by OnePoll on behalf of CBDistillery found that throughout the course of the year, respondents estimated they lost 245 hours of sleep due to various stress points – losing approximately five hours of sleep a week. “As we head into 2021, the launch of CBDistillery’s new Extra Strength CBN + CBD Sleep Tincture is well-timed to help combat this survey data, and to help consumers on their journey to achieving a good night’s sleep every night,” the company said.

All CBDistillery products are third-party lab-tested to ensure the highest quality and consistency. CBDistillery products are also U.S. Hemp Authority-certified and formulated using non-GMO industrial hemp grown in the USA using natural farming practices.