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Beauty by Imagination names sales executive VP

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NEW YORK — Beauty by Imagination, the parent company of WetBrush and Goody Products Inc., has named Tina Jackse to the executive leadership team as executive vice president of sales for WetBrush, Goody and ACE in North America. Jackse will report to Francesca Raminella, BBI’s chief commercial officer.

Tina Jackse

Jackse brings over two decades of sales and marketing experience in the consumer beauty category to the rapidly growing BBI company.

“I am thrilled to have Tina on board as we continue to grow the BBI team. I am confident that, as a proven business builder and category growth driver, she will help us to strengthen our partnerships with retailers,” said Raminella.

Jackse joins the BBI team from Henkel Corp., where she was responsible for leading sales operations across brands, including Dial, Schwarzkopf and Right Guard, to maximize their profitability through aggressive revenue growth. Prior to that, she served as vice president of global sales for Beiersdorf overseeing business for Nivea, Eucerin and Aquaphor at Walmart, a key customer she will be leading for BBI’s Wetbrush and Goody brands.

“BBI is a company of amazing brands that delivers imaginative yet real beauty solutions to consumers who want results. I am honored to join the team and look forward to leading our sales organization to new successes in the hair category along with our awesome retail partners,” said Jackse.


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