Former Target executive will be chief strategy and transformation officer

UNION, N.J. – Bed Bath & Beyond Inc. has named former Target executive Anu Gupta as chief strategy and transformation officer, effective October 5.

Anu Gupta

Gupta will be responsible for the retailer’s comprehensive strategy and transformation program, the company said on Monday. Her priorities will include helping to modernize the company’s operating model, enhancing the digital-first, omni-always shopping experience for customers, and increasing profitability across the business.  Gupta will also be responsible for leveraging and expanding the use of data and analytics to deliver a customer-inspired approach to drive growth and performance. She will report to John Hartmann, who is chief operating officer (COO) and president of the company’s buybuy BABY unit.

“As we continue to transform our Company into a truly omnichannel retailer, we need dynamic, unconventional, and expert leaders like Anu to lead change across the organization,” Hartmann said. “Anu’s industry experience, strategic leadership and operational expertise will help us execute our vision while we create a strong, durable business model for the future.”

Gupta joins Bed Bath & Beyond from JYVE Corporation, a leading retail technology platform and talent marketplace, where she was chief operating officer and led the implementation of its Future of Work platform. Previously, she was senior vice president, strategy execution and operational excellence at Target Corp., where she was responsible for a multi-year initiative to restructure Target’s product portfolio, digital and operational capabilities, and go-to-market processes. Before this she held leadership positions at private equity firm Hellman & Friedman, The Michaels Companies, Inc. and Safeway Inc. Gupta also serves as a member of the Board of Directors of H&R Block, Inc.

“Bed Bath & Beyond is an iconic retailer and taking purposeful steps to transform into an omni-always organization,” said Gupta said. “At a time when home has become everything, I look forward to accelerating change across the company, deepening customer engagement, and driving growth and profitability for the business.”