Studio 3B is the retailer's seventh own-brand rollout this year

UNION, N.J. – Bed Bath & Beyond this week introduced Studio 3B, a line of home décor merchandise inspired by contemporary design. Studio 3B is the seventh own-brand line the retailer has introduced this year.

Available only at Bed Bath & Beyond, Studio 3B’s subtly refined, on-trend assortment includes décor, bedding, bathroom and accent furniture. The affordably-priced assortment encourages a mix-and-match approach, making it simple to update and refresh any living space, the company said in announcing the rollout.

“Studio 3B allows home decorators to easily attain a modern aesthetic that feels inviting and thoughtfully designed,” said Joe Hartsig, executive vice president and chief merchandising officer at Bed Bath & Beyond. “We’ve seen increasing customer demand for more approachably modern product collections. Studio 3B fills that need, delivering a contemporary, yet accessible assortment that helps elevate any home.”

Store brands are a key component of the company’s three-year turnaround effort aimed at attracting new customers and modernizing the shopping experience. The new brands are designed to deliver quality and affordability across key categories, including bedding, bath, kitchen and dining, organization, and home décor.

The Studio 3B collection’s more than 600 products aim to marry form with function, the company said, and to fit seamlessly into any home. The collection is particularly well-suited for urban and small-space living, the company said. Among the offerings are:

• Accent Furniture and Decor: Faux greenery; frames; vases; mirrors; art; storage; lighting; decorative objects; wall décor; window treatments; rugs and accent furniture, including vanity sets and stools
• Bedding: Sheet sets; duvet, comforter and quilt sets; throw blankets and decorative pillows
• Bath: Soap dishes and dispensers; trash cans; trays and bath accessories
• Dining: Dinnerware; drinkware; serveware; flatware; barware and kitchen textiles (some items coming soon)

“Our homes are now the centers of our lives–where we eat, sleep, attend school, work, entertain, exercise and create,” said Neil Lick, senior vice president of ow brands at Bed Bath & Beyond. “Studio 3B was developed to stylishly solve the problems of the adaptable home through carefully designed, contemporary furnishings that address everyday needs.”

From a design perspective, Studio 3B makes it easy to contemporize your home with on-trend colors, patterns, materials and textures that mix and match to create truly inspired spaces. Warm, muted, neutral hues are punctuated by bold pops of color, the company said. Color-blocking is prevalent throughout the collection. Handsome graphic patterns — both geometric and abstract — add visual interest.

The evolution of a mid-century modern-design style 

Soft curves and rounded shapes inform many of the products, from mirrors to lighting to bath décor. Warm woods and light translucent and matte materials keep silhouettes from feeling spare or cold. Soft textured bouclé and saturated, colored linen infuse upholstered furniture with warmth and modern sensibility.

The Studio 3B accent furniture draws inspiration from a design style called Japandi, an evolution of mid-century modern. Clean lines and leggy silhouettes reflect contemporary living and are small space- friendly, helping smaller scale living spaces feel open and airy.

Flexible functionality is a cornerstone of the accent furniture assortment. Side tables double as slim-width desks for home office/school use. Bar carts can be repurposed as coffee stations. Bookcases with storage bins can serve as room dividers. Sofa side tables are equally at home as nightstands. Many of the pieces also transition from indoor to outdoor spaces to expand the living area.

Art also features prominently in the Studio 3B collection. The company points out that many of the prints feature linear or modern over-scale geometries and balanced tonal color fields, adding the perfect “finishing touch” to any room.