UNION, N.J. — Bed Bath & Beyond is reopening its flagship store in New York City on Thursday following a months-long renovation designed to transform the 92,000 square-foot store into a more inspiring and digital-friendly shopping destination.

“We set out a bold strategic plan last October to become a digital-first, omni-always retailer,” Bed Bath & Beyond president and CEO Mark Tritton said. “A key component of our plan is modernizing our stores to significantly elevate in-store shopping experiences while optimizing their role in our digital-first, omni-always approach to help customers unlock the magic in every room of their homes. Our Chelsea flagship has served local community for decades. We’re proud to invest here and add to New York City’s ‘return to normal’ to serve residents and visitors alike.”

The flagship, located at 620 6th Avenue in Chelsea, has been revamped to feature open sightlines and wider aisles for a more pleasant shopping experience in a store that is easier to navigate. It also reflects the company’s commitment to being a digital-first, omni-always retailer. Customers can deploy the Bed Bath & Beyond mobile app’s ‘in-store shopping mode’ that allows them to better navigate the store, view additional product information, and create registry lists. QR codes are prominently displayed throughout to create ‘endless aisles’ that make it easy for customers to shop for additional colors, sizes and products, the retailer said.

Also introduced with the flagship reopening is a “scan and buy” feature that enables customers to immediately make purchases as they shop and therefore bypass the check-out line.

The flagship has a dedicated pick-up area that provides customers with a fast and easy experience to pick up their online orders, and customers also have the option of having store associates meet them outside for curbside pickup. Orders can be picked up within one hour of placing the order. The flagship is also part of a store network that is now able to fulfill Same Day Delivery orders throughout Manhattan, the retailer said.