RICHMOND, Va. — GPM Investments LLC has appointed Mike Bloom to the newly created role of executive vice president and chief merchandising and marketing officer. Bloom previously served as chief executive officer of Fred’s Inc., president and chief operating officer of Family Dollar and executive vice president of merchandising, marketing and supply chain at CVS.

In his role with GPM, Bloom will be responsible for the company’s entire merchandising and marketing team, as well as their proprietary food, franchise and dispensed beverage programs. He will also oversee the continued growth, development and implementation of GPM’s customer loyalty program, fas Rewards.

During his time at CVS, he led the development of CVS’ store model, which overhauled the store layout and product assortment to improve the overall customer experience. He assisted in overseeing the integration of the CVS loyalty platform into the joint business plans. Bloom spearheaded the launch of CVS’ private label brand, gold emblem, a premier line of snacks, candy, beverages and more.

Arie Kotler, GPM president and CEO, praised Bloom’s leadership, merchandising and marketing experience.