“After launching Bud Light Seltzer last year, it quickly became one of the top innovations in the entire category and in the history of the brand. We are excited to continue expanding our portfolio with the new Bud Light Seltzer Lemonade variety pack,” said Andy Goeler, vice president of marketing for Bud Light. “Our Seltzer Lemonade marries the bold flavors of lemonade with the refreshing bubbliness of seltzer; this new offering is perfect for both established seltzer fans and those who are looking to give seltzer a try.”
Bud Light Seltzer Lemonade will be available nationwide in 12-ounce slim can variety 12-packs. Bud Light Seltzer Lemonade contains lemonade flavor, cane sugar, natural fruit flavors and comes in at 100 calories with less than 1 gram of sugar.
To launch, the brand released commercials that show people drinking and enjoying Bud Light Seltzer Lemonade, while commenting that it tastes better than their grandmother’s lemonade. The playful controversy results in angering their grannies for choosing Bud Light Seltzer Lemonade over their own recipes, ending in mischievous consequences. The commercials, titled “Tire” and “Family Jewelry,” drive back to the product.