“The decisions consumers make at the shelf impact not only themselves but their entire family,” said Kristine Decker, brand director of North America Dish Care at P&G. “We are proud that with new Cascade Pure Essentials, we are providing folks not only with an offering that they can feel good about but also with an item that provides them with a reliable clean so they can spend less time worrying about their dishes and more time focusing on the pure essentials in their life — like spending quality time with the ones that matter most.”
Pure Essentials is a dye-free liquid detergent formulated to clean even baked-on foods. Perfumes in the formula are infused with essential oils that offer a citrus scent in two fragrances: Lemon Essence and Orange Blossom.
The item is available at grocery, retail, home improvement, mass merchandise stores, and e-retailers nationwide.