The pandemic caused many consumers to embrace online shopping. Will inflation make them kick it to the curbside? A recent survey by category growth design firm ChaseDesign found that the number of retail customers using buy online pickup in-store (BOPIS) services “all the time” fell by one-third (45% down to 32%) in 2021 and said
As is well documented, more people adopted pets during the pandemic than ever before. Of these, 13% were first-time pet owners. Strikingly close to new parenthood, we were interested in learning more about how these new caregivers, along with their more experienced counterparts, were faring, and what drove their buying decisions, particularly around food. So,
Google introduced a number of new features recently as part of their Google Marketing Live event. As data privacy becomes more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data. In addition, they have expanded some ad offerings as well. Some features include video ads
As the focus on e-commerce has been heightened the past few years, manufacturers and retailers have, in many cases, invested in their websites. In some cases, functionality needed streamlining, in others, content needed updating and/or improvement, and in others still, e-commerce had to be added. Protecting brand integrity online is an ongoing effort for both