Issue 04-19-2021 Archives - Page 2 of 2 - MMR: Mass Market Retailers

A COVID tracking app can have a major effect in New Zealand

April 19, 2021 by Max Liebmann COVID-19, Max Liebmann, New Zealand 2021, Issue 04-19-2021, Issues

February was a bit of a hiccup in terms of New Zealand’s COVID-19-free streak as it saw an abrupt three-day lockdown in Auckland exclusively. The city was at level three, which meant that people had to stay at home and could only leave for essential services. In New Zealand this means only visits to the

It’s time for shopper-centric retailing to take center stage

April 19, 2021 by Victor Alessandro category management, Victor Alessandro 2021, Issue 04-19-2021, Issues

It has been 30 years since category management was introduced to the U.S. market at H-E-B. In the early years of category management, retailers experienced significant incremental gain in sales, gross profit, market share, inventory investment and ROI. It aligned merchandising strategies and tactics, created an environment that encourages fact-based decision making, created greater efficiencies