One challenge big companies face is the constant need to find ways to get even bigger. Scott Galloway, professor of marketing at the Stern School of Business at New York University, led off this year’s Emerson Group Industry Day event with a presentation that touched on how disruptive it can be when big companies make
Editors Note: In this two-part series, the authors set out to show that household goods companies that have taken a siloed approach to merchandising and marketing can — and should — take the opportunity presented by the pandemic to broaden out into lifestyle companies that go beyond the reach of the home. The coronavirus pandemic
Quickly shifting market dynamics, the increased need for speed of item asset digitization, and changing customer expectations are all putting pressure on manufacturers and retailers to better manage product information. Several acronyms have become part of regular conversation, including MDM (Master Data Management), PIM (Product Information Management) and DAM (Digital Asset Management). Each system has