The Consumer Technology Association’s (CTA’s) big event, CES, returned to Las Vegas this month after COVID-19 forced an all-digital show last year. The embrace of the in-person event — CES 2022 drew about 2,300 exhibiting companies — in the face of a lingering pandemic may suggest that there are limits to the kinds of human
Editors note: In the first part of this two-article series, the authors discussed how the pandemic has changed the average consumer’s home from just a place to come to after work to a 24-7-365 multi-use space that comprises home, gym, workplace, cooking and eating headquarters, party space, and in some instances school. Companies that have
Category management is now 30-plus years old and it’s time to evolve. Most retailers and CPG suppliers have effectively implemented some form of category management and have for some time. Even the United States federal government finally implemented category management. However, as all things mature, change is required to keep up with the shifting shopping