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Issue 08-05-2019

Retailers always have to get it right today

Retailers always have to get it right today

A customer who has a positive shopping experience with a retailer will come back for more, a new study suggests, which seems obvious enough. But the research, conducted for the ICSC (International Council of Shopping Centers), found that a single in-store purchase translates into additional spending via the retailer’s online platform, and vice versa. The