Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth January 2, 2016 by Chain Drug Review White Papers Executive Summary: The Winds of Change Are Blowing The CPG Industry Is Still Struggling to Find Growth: Across CPG channels…
Price Pack Architecture: A Proven Strategy for Sustainable and Profitable Innovation January 2, 2016 by Chain Drug Review White Papers Executive Summary Keep Growth in the Crosshairs Driving growth in today’s low-growth marketplace is challenging, and beefing up the bottom…
Recent OTC Innovation: Observations and Implications for Future Growth January 2, 2015 by Chain Drug Review White Papers Introduction Innovation is the lifeblood of the OTC industry. From a business perspective, it drives growth, and from a public…
Brain Health: Unlocking White Space Potential for the OTC Industry January 2, 2015 by Chain Drug Review White Papers Introduction There are significant opportunities for OTC marketers in the area of brain health. This is an area of serious…
Flipping the Switch: Disparity between the United States and Rest of World January 2, 2015 by Chain Drug Review White Papers What Disparity? When it comes to regulatory approval for prescription medications that are available worldwide, the U.S. Food and Drug…