Dominello has more than 20 years of senior leadership experience and a proven track-record of strategically developing, launching and revitalizing consumer products and brands, the company said.
Prior to joining CCA Industries, Dominello served as president and CEO of Ducere Pharma LLC., where he is credited with revitalizing such iconic brands as Doan’s, Bufferin and Cruex. His efforts led to expanded distribution and an organic sales increase of 170% within two years. Those results led to Ducere’s acquisition, providing investors with a 200% return on investment, according to the company.
Before that Ducere, Dominello held executive level positions at Ultimark Products and Nutrisystem Inc. At Ultimark, he raised more than $15 million in private placement to further the company’s acquisition goal, leading to four acquisitions within his first year (including Prell and Denorex shampoos). He also increased revenue by 200% for the company’s garden division by securing placement at The Home Depot. During his eight-year tenure at Nutrisystem, Dominello successfully launched the brand internationally, and servied on an executive team that increased sales from $20 million to $778 million.
Dominello has also executed successful marketing and public relation campaigns that have led to features in such popular media outlets as Good Morning America, People Magazine and Huffington Post.
“CCA shifted emphasis to its new online division in early 2019 and I believe in this current, and post, pandemic environment this is a strategic decision that will result in substantial growth,” Dominello said. “Doing this while supporting and growing our retail relationships will be key components of the overall strategy. I am excited to join this team and look forward to the future of CCA.”
CCA’s brand portfolio includes Plus White toothpastes and teeth whiteners, Bikini Zone medicated topical and shave gels, Nutra Nail nail care treatments, Porcelana skin care products, Scar Zone scar treatments, and Sudden Change anti-aging skin care products. The company’s roster also includes the recently acquired Hair Off and Solar Sense brands.