“As the number of diabetes sufferers continues to rise, it was important to us that we develop this trio of products to help this growing segment of consumers seeking specialized skin care,” said Derrick Booker, vice president of marketing at CeraVe. “We know that people with diabetes have unique skin care concerns, and these new products demonstrate our commitment to providing diabetes sufferers with affordable and therapeutic skin care offerings.”
Each product in the line contains a combination of three ceramides, plus bilberry and urea, which help to soothe the skin and deliver long-lasting moisturization. Bilberry is antioxidant-rich and known for helping diminish bruising, while urea is a natural moisturizer that adds and retains moisture.
Hydrating Hyaluronic Acid Serum, created to help consumers counteract the lifestyle habits that dehydrate skin, such as stress, weather and diet, is also set to hit shelves in late 2018. The formulation replenishes skin with hyaluronic acid, a hydrating ingredient that moisturizes dehydrated skin and locks in moisture to prevent water loss. The serum also contains vitamin B5, which aids skin in achieving a more supple and radiant appearance.
The four new products join the brand’s large portfolio of more than 40 therapeutic skin care products spanning moisturizers, cleansers, serums, sunscreens and baby products. The brand also offers products specifically formulated to treat certain skin conditions, including eczema and psoriasis. All CeraVe products are developed with dermatologists and contain ceramides 1, 3 and 6-II, which help repair and restore the skin barrier. CeraVe products, including the latest launches, will be available at Amazon and mass retailers nationwide.