PRO_1170x120_4-1-19

CeraVe launches Hydrating Sunscreen

Print Friendly, PDF & Email

NEW YORK — Only 2% of dermatologists say they believe their patients take sun protection very seriously, according to a recent survey conducted by CeraVe.  To help them take better care of their skin without the tradeoffs, CeraVe said it has launched its Hydrating Sunscreen, a mineral sunscreen formulated with broad-spectrum sun protection and three essential ceramides to protect  skin in the sun and lock in moisture.

CeraVe Hydrating Sunscreen is said to be a 100% mineral sunscreen that uses titanium dioxide and zinc oxide to protect against UV rays. Unlike a chemical sunscreen that absorbs into the skin, a mineral sunscreen uses mineral filters to form a physical barrier on the skin and reflect UV rays away. Like all CeraVe products, the sunscreen also contains three essential ceramides, which help restore the skin’s natural barrier while locking in moisture. CeraVe is the only brand to offer a product that combines SPF protection plus three essential ceramides that protect from the sun and provide all-day hydration and deliver skin care without any tradeoffs.

Using a sunscreen like CeraVe and following proper sun care measures can help protect skin from damage like sun spots, premature aging and hyperpigmentation; however, many people do not even realize that their skin is being damaged by the sun if not protected. In fact, half of dermatologists say that they find themselves talking to patients about their sun habits due to sun damage more than half the time, even when patients are there for unrelated topics. Moreover, many people don’t realize that sun exposure can dry out skin, which is why CeraVe sought to create a product that could provide both sun care plus skin care.

“What many of my patients don’t realize is that just because they aren’t showing visible signs of sun damage, like a sunburn, it doesn’t mean the sun isn’t harming their skin,” said board-certified dermatologist Dr. Michelle Henry. “Though I recommend CeraVe Hydrating Sunscreen to all of my patients because it offers both sun protection and hydration the skin needs, I especially direct my patients who have conditions like eczema, rosacea and melasma to use mineral sunscreen because it is suitable for even the most sensitive skin.”

Since the mineral filters in CeraVe Hydrating Sunscreen sit on the surface of the skin to reflect the sun instead of absorbing into the skin like chemical sunscreens would, it is both safe and ideal for sensitive skin. Further, the product is free of fragrances, parabens and oil. It has earned the National Eczema Association Seal of Acceptance and is recommended for daily use by the Skin Cancer Foundation.

Despite regularly reinforcing the importance of sun protection, dermatologists fear that the advice is not being taken seriously or is not understood:

  • One-quarter of dermatologists (24%) believe that up to 75% of their patients are lying about how much sunscreen they use and how often they use it.
  • Three-quarters (75%) believe that less than half of their patients are reapplying sunscreen throughout the day.
  • More than three-quarters of dermatologists (76%) say that less than 25% of their patients understand the difference between UVA and UVB rays.
  • More than half of dermatologists (52%) believe the most confusing part about using sunscreen for patients is when to use it and how often to apply.

“This survey underscores a lack of understanding of the need for proper sun protection measures among consumers. CeraVe knows there is a need for products with SPF that consumers not only understand, but will want to use,” said Derrick Booker, vice president of marketing at CeraVe. “We’re proud to offer a mineral sunscreen with moisturizing benefits that our consumers can feel good about putting on their skin every day.”

CeraVe offers a wide variety of therapeutic skin care products that are developed with dermatologists and contain an exclusive combination of ceramides 1, 3 and 6-II, which are essential to restoring and maintaining the skin’s natural barrier. The Hydrating Sunscreen is available in face and body varieties in SPF 30 and SPF 50 at mass retailers nationwide and on Amazon.


JUSTforMEN_728x90_3-1-19

VAG_728x90_2-19-19

Comments are closed.