Classic Kellogg’s brands debut as cereal bars

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Froot Loops and Frosted Flakes appear in new form

BATTLE CREEK, Mich. — Two iconic Kellogg’s brands are stepping out in a fresh new way for cereal lovers everywhere — no bowls or spoons required. Kellogg is launching breakfast-inspired Kellogg’s Cereal Bars, which the company says offer consumers a convenient new way to enjoy Kellogg’s Froot Loops and Kellogg’s Frosted Flakes while on the go and throughout the day.

These all-new bars are made with cereal pieces and are each equal to a half serving of cereal (by weight), and are designed to deliver the flavors of classic Kellogg’s cereals in a portable and easy to eat form. Kellogg’s Frosted Flakes and Kellogg’s Froot Loops Cereal Bars are designed to deliver their trusted taste in a convenient grab-and-go snack to help parents fuel their active kids and spark young imaginations throughout the day.

“At Kellogg’s, we’re always looking to innovate and deliver new experiences that our fans desire, and we know breakfast isn’t the only time people munch on cereal,” said Sarah Reinecke, Senior Director Brand Marketing. “Whether you’re a cereal-loving kid or just a kid at heart, Kellogg’s® Cereal Bars offer a whole new way to enjoy Kellogg’s Froot Loops and Kellogg’s Frosted Flakes® on the go, wherever your day takes you.”

Kellogg’s Frosted Flakes and Kellogg’s Froot Loops Cereal Bars will be available in December at retailers nationwide in six-, 18- and 36-count boxes.


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