“As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” said Celina Li, vice president of water for Coca-Cola North America. “AHA is our big-bet brand in this big-bet category.”
Available in eight flavor fusions — Lime + Watermelon, Strawberry + Cucumber, Citrus + Green Tea, Black Cherry + Coffee, Orange + Grapefruit, Apple + Ginger, Blueberry + Pomegranate and Peach + Honey – the calorie-free, sodium-free offerings will reach stores in multi-packs of 12-fluid ounce cans and in 16-fluid ounce individual cans.
“There are unmet needs for consumers in the category today, both for those who don’t drink sparkling water regularly today and for those who do,” said Julie Siwemuke, sparkling water director for Coca-Cola North America. “When shoppers browse the sparkling water aisle, they’re looking for interesting and approachable flavors that offer a refreshing treat. They’re also drawn to fun, colorful brands with personality.”
The company said AHA will replace Dasani Sparkling at retail, which has been on the market since 2014. Dasani Sparkling will continue to be available on Dasani PureFill and Coca-Cola Freestyle.
“We’re constantly expanding our portfolio with new categories, flavors and packages,” said Shane Grant, president of Still Beverages Business Unit for Coca-Cola North America. “This vision is coming to life through the fastest-growing category in our largest market with innovations that meet evolving needs and preferences. Water is a primary example of how Coca-Cola North America is embracing a true total beverage company strategy with exciting new brands like AHA.”