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Colgate Optic White debuts overnight teeth whitening pen

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Colgate Optic White debuts overnight teeth whitening pen

NEW YORK — Colgate-Palmolive Co.’s Colgate Optic White brand has launched Colgate Optic White Overnight Teeth Whitening Pen designed to work while users sleep. The advanced whitening technology, which is powered by hydrogen peroxide, removes years of stains in a week, the company said.

The whitening pen formula goes on wet and dries quickly after applying. The formula is removed when teeth are brushed after waking.

The company said product benefits include:

  • Whitening while consumers sleep.
  • Teeth whitening pen removes many years of stains in one week.
  • Designed to avoid tooth sensitivity, during or after the whitening process.

“We know that our consumers want easy-to-use, hassle free whitening solutions that really work, which is why we created the Colgate Optic White Overnight Whitening Pen,” said Bill van de Graaf, vice president of marketing North America. “We’re excited to add this fast-acting treatment to our portfolio of teeth whitening products.”

The Colgate Optic White Overnight Teeth Whitening Pen is available online and at most major retailers nationwide.


ECRM_06-01-22


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