The #WeAre1in2 campaign is meant to showcase solidarity around women’s reproductive rights, according to the company, which also aims to demonstrate its commitment to helping women learn more about emergency contraception, giving away up to $1 million worth of free product through the launch of its Buy One Get One or Give One (BoGoGo) product campaign. Women who purchase Preventeza on Vagisil.com will have the option to get a second one for free to either keep on hand or to give to another woman in their life.
New Preventeza by Vagisil, available online or over the counter as a single tablet, helps women prevent pregnancy before it starts by using the same ingredient as most birth control pills, just at a higher dose, the company says. By keeping Preventeza on hand, women can always be prepared and in control.
“We are thrilled about the BoGoGo promotion, as it provides us with the opportunity to educate women about the need for and the importance of access to emergency contraception (EC). Moreover, it remains shocking to us that while one in two women may need an EC in their lifetime, only 10% of women have actually used it,” said Keech Combe Shetty, chief executive officer of Vagisil. “This is why we are giving away up to $1 million worth of Preventeza, as it aligns with our mission at Vagisil to empower women to take ownership of their reproductive health without shame.”
Preventeza’s BoGoGo promotion is available nationwide and can be activated at checkout online at Vagisil.com.
In parallel, the company is launching the #WeAre1in2 campaign on social media with an aim to increase awareness of the fact that one in two women may need EC in their lifetime to prevent unintended pregnancy. People are encouraged to showcase their solidarity by using #WeAre1in2 on social media.
Preventeza can be taken within 72 hours after unprotected sex, although the sooner it is taken the more effective it is.
The product works mainly by stopping the release of an egg from the ovary, the company points out, adding that Preventeza will not harm an existing pregnancy.