WEST SACRAMENTO, Calif. — The newest Raley’s O-N-E Market, and the first conventional Raley’s location converted to the new format, debuted Saturday in the Sacramento-area community of El Dorado Hills.
“Raley’s O-N-E Market is an important part of our long-range strategy, and there will be additional conversions beyond this one,” Raley’s president and CEO Keith Knopf. “The pace of transformation will be guided by our purpose and aligned with customer preference. This in mind, it is our intent to be ahead of the consumer curve and inform customer choice through a commitment to education and transparency.”
The 39,000-square-foot store was temporarily closed from April 12 through April 16 to complete the conversion. It reopened as Raley’s O-N-E Market on April 17 with a highly curated assortment of products that the retailer says are all fresh, nutritious, organic when possible, minimally processed and sustainably sourced. Raley’s O-N-E Market has a banned ingredients list that includes high fructose corn syrup, artificial preservatives, artificial flavors, artificial sweeteners and hydrogenated fats and oils.
As part of the brand’s commitment to transparency and education, store team members received initial training from Yvette Waters, a registered dietitian nutritionist and certified sports nutritionist who serves as Raley’s nutrition strategist and brand Influencer. Store team members will also receive ongoing education from the store’s designated Nutrition Advisor to support their understanding of the department standards and help customers personalize their shopping experience.
The El Dorado Hills location offers two unique features of Raley’s loyalty program. The Something Extra Health program is designed to help interested customers on their personal wellness journeys. Led by the Nutrition Advisor and overseen by a registered dietitian, the program offers classes, store tours, nutrition coaching, personalized supplement recommendations and more at no cost to members. The second feature, a Something Extra Gather room, is a beautiful space with audio-visual capabilities that can be used for free by Something Extra members in the community. For loyalty program members interested in either benefit, reservations will be able to be made on the Raley’s website.
The new Raley’s O-N-E Market features a café with coffee from Sacramento-based Chocolate Fish Coffee Roasters, specialty toasts and an organic juice bar serving fresh pressed juices, wellness shots, smoothies and acai bowls. Restaurant-quality options include hearth-baked pizza and sandwiches, freshly prepared sushi made with 100% sustainable seafood and artisan baked goods with clean ingredients. Customers also have access to online shopping for pickup or delivery through raleys.com, giving them the ability to order fresh, nutritious food from the comfort of their own homes.
This Raley’s O-N-E Market also has a new feature — a natural beauty store-within-a-store that offers health and beauty products free of artificial preservatives, colors and aluminum, and that are hypoallergenic, paraben free, phthalate free, sulfate free, Cruelty Free certified and Rainforest Alliance certified.
The El Dorado Hills location, located at 3935 Park Drive, is the second Raley’s O-N-E Market; the first opened in June 2020 in Truckee, Calif. The company plans to convert an existing Raley’s location in Reno, Nevada, to a Raley’s O-N-E Market reopening on May 1, and a new location is currently under construction in Roseville, Calif., with a planned opening in Spring 2022. The pace of additional store conversions will be guided by Raley’s purpose and aligned with customer preference, the company said, adding that these Raley’s O-N-E Market openings are the latest step in the company’s purpose-driven transformation.
For the past 5-plus years, Raley’s has been making bold moves in their stores, like eliminating private label sugar-sweetened sodas, removing tobacco products, sourcing 100% sustainable fresh seafood, implementing Better-For-You check stands, promoting awareness of added sugar, and launching Raley’s Shelf Guide. In 2018, the company also opened a new store concept, Market 5-ONE-5, in downtown Sacramento that was built on the core values of organics, nutrition and education. The Raley’s O-N-E Market brand was developed based on what the company learned from the Market 5-ONE-5 format and its other initiatives.