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CoverGirl TruBlend collection to debut additions

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NEW YORK — Coty Inc.’s CoverGirl brand has introduced four new additions to the CoverGirl TruBlend collection — CoverGirl TruBlend Undercover Concealer, CoverGirl TruBlend Minerals Loose Mineral Powder, CoverGirl TruBlend Base Business Skin Primer and CoverGirl TruBlend Super Stunner Hyper-Glow Mono Highlighter.

The products will be available in July.

CoverGirl TruBlend Undercover Concealer

The CoverGirl TruBlend Undercover Concealer is lightweight and offers full coverage formulated to brighten and smooth out the complexion. The product includes 30 shades and is highly pigmented. The vegan, longwearing formula does not crease or cake on the skin. It is designed for easy blending into the skin and comes with a large fluffy doe foot applicator that offers a smooth glide and even application. The concealers range in price from $7.99 to $10.99.

The CoverGirl TruBlend Minerals Loose Mineral Powder is formulated to finish and set foundation. The powders are blended minerals that hold makeup in place all day. They are lightweight and help control shine. The powders range in price from $7.99 to 10.99.

The CoverGirl TruBlend Base Business Skin Primer is designed to moisturize and create a matt finish. The primers are formulated with coconut water for hydration and moisture and with koalin clay to help absorb and control oil and prevent shine. The primers range in price from $8.49 to $11.49.

The CoverGirl TruBlend Super Stunner Hyper-Glow Mono Highlighter comes in three shades, multi-toned and made with luminescent pearls, and range in price from $7.99 to $10.99.


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