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Culturelle launches new kids probiotic

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CROMWELL, Conn. — Culturelle has released a new probiotic for children designed to address regularity issues.

Culturelle-Kids-Regularity-Gentle-GoCalled Culturelle Kids Regularity Gentle-Go, the product combines the most clinically studied “good” bacteria, Lactobacillus, with dietary fiber sourced from kiwi and chicory root, the i-Health Inc. brand said Thursday.

Each packet of Kids Regularity Gentle-Go contains 2.5 billion active cultures of Lactobacillus GG and 3.5 grams of dietary fiber to restore the natural balance of gut bacteria in the digestive tract and promote daily regularity, according to Culturelle. The company said that in a recent study of U.S. mothers with young children, more than 60% indicated that they were concerned about the physical and emotional issues of occasional regularity.

“Our research has shown that kids’ regularity is a top concern for parents, in particular when transitioning their toddler to solid foods,” stated Nicole Bourdeau, senior brand manager for Culturelle Kids. “And as a brand parents trust with their children’s digestive health, we felt we had a responsibility to offer an easy to use, drug-free option.”

The sugar-, dairy- and gluten-free Kids Regularity Gentle-Go formula comes in a flavorless packet, enabling parents to mix it into a child’s cold or room-temperature snack or beverage, Culturelle noted.

“Parents typically call the minute their child’s bathroom routine becomes inconsistent, so having an option like Culturelle Kids Regularity Gentle-Go Formula to turn to at a moment’s notice will provide a great solution,” commented pediatrician Jennifer Trachtenberg, a Culturelle spokeswoman. “By adding fiber and a proven beneficial probiotic to their child’s routine, parents can breathe a sigh of relief knowing their children’s digestive health can easily get back on track.”

Culturelle Kids Regularity Gentle-Go carries a suggested retail price of $26.49 and is sold at major retailers nationwide, including CVS, Walgreens, Rite Aid, Walmart and Target.


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